Deliverability Study: Email Sender Authentication Checks on the Rise
A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the email is legitimate and should be delivered to the...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account onlyimage-based technologies and advertising sold per...
View ArticleBeckham Boosts Traffic to US Soccer Site to over One Million
Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July – up 117% on the previous year – due in large part...
View ArticleTop US Websites’ Visitors Stray but Keep Coming Back
The leading sites in three key Web categories – search, career development and multi-category travel – experienced high month-over-month visitor retention rates from June to July, but also significant...
View ArticleBack-to-School College Spending to Surpass $47 Billion
Students and their parents are expected to spend a combined average of $956.93 on back-to-college merchandise, up from last year’s $880.52 – or $47.3 billion* in total – according to the National...
View ArticleNewspaper Online Ad Expenditures Up 19%, Print Ads Down 10%
Advertising expenditures for newspaper websites increased 19.3%, to $796 million, in the second quarter compared with the same period a year ago, according to preliminary estimates from the Newspaper...
View ArticleHispanic Market Composed of Diverse Niches
Categorization of ethnic groups into overly broad, generic groups – such African American, Hispanic or Asian American – leaves marketers with an inaccurate picture, and that’s particularly true with...
View ArticleService Quality – More Than Brand Image – Drives Auto Insurance Renewal
Customer experience outweighs brand image in auto insurance policy renewals (which are a critical factor in the financial success of auto insurance carriers), according to the findings of the J.D....
View ArticleMovie Downloads to Hit $1.3B in ’11; Fragmented Studio Strategies Hurt Market
A viable business will emerge in the US and Western Europe for movie downloading, but movie studios have adopted differing digital distribution strategies – and that is likely to hamper the market,...
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